RADIO

My first year of agency life was largely spent cutting my teeth on emails, inserts, press ads and scripts for Waitrose.

They’d been expanding into Scotland, and so I was tasked with developing a series of radio ads (30” features and 10” follow ups) that engaged local people with the brand.

With a focus on Scottish products, and a tongue-in-cheek reference to the illusive Scottish sun, here are two of the ads we recorded.