It’s an age-old cliché that Americans know little to nothing about football. So to leverage their sponsorship of the UEFA Champions League, Pepsi wanted to let our friends over the pond know the best place to watch it.

Using official Champion’s League footage, I developed an ad that would do exactly that: directing people to Buffalo Wild Wings (a popular U.S. sports bar) whilst whetting the viewer’s appetite for Pepsi and the final alike.